COASTAL GLOCALIZATION: NAVIGATING GLOBAL–LOCAL DYNAMICS IN MARINE TOURISM

Sinopsis: In the rapidly evolving era of globalization, marine tourism faces a complex interplay between international forces and local realities. This book, Coastal Glocalization: Navigating Global-Local Dynamics in Marine Tourism, addresses these challenges by exploring how global investments, technology, and human mobility interact with the unique ecological and cultural fabrics of coastal areas. Using the Bira coastal region as a primary case study, the authors propose "glocalization" as a critical perspective to manage these relationships, moving beyond mere economic growth to embrace environmental sustainability and distinct local identities.

Built upon a rigorous qualitative research framework, the text maps the geographical and socio-economic landscape of Bira while delving into the deep historical roots of maritime heritage, specifically the Phinisi legacy. The analysis investigates the transformations generated by global-local interactions, highlighting urgent issues regarding ecological integrity and the sustainability of marine resources. It examines how traditional coastal identities navigate the pressures of modern tourism, ensuring that cultural wisdom remains central amidst external influences.

Ultimately, this work offers a strategic roadmap for the future of coastal tourism through collaborative governance and inclusive development. It serves as a vital reference for policymakers, tourism practitioners, and academics seeking to implement adaptive management practices that balance global modernity with local wisdom. By advocating for a model that respects coastal environments as a trust for future generations, this book inspires a collective effort toward equitable and sustainable marine tourism management.